Voice Commerce: Preparing Your Marketing for Smart Speaker Search
As smart speakers become part of daily life, Voice Commerce is no longer just a trend—it’s a critical shift in consumer behavior. With users increasingly relying on voice commands to search and shop, brands must adapt their marketing strategies to meet this hands-free demand.
Why Voice Commerce Matters More Than Ever
Consumers value convenience. Voice assistants like Alexa, Google Assistant, and Siri allow users to shop, search, and reorder with just a sentence. This ease has pushed Voice Commerce into the spotlight, making it essential for brands that want to stay competitive.
Notably, voice searches tend to be more conversational. People ask full questions, rather than typing short keywords. As a result, your SEO strategy needs to shift toward natural language. For example, instead of targeting “running shoes,” brands should prepare for queries like “What are the best running shoes under $100?”
Adjusting Your Content and SEO for Voice
To position your brand for success, focus on long-tail keywords and frequently asked questions. Create content that directly answers voice-based queries. For instance, blog posts, FAQ sections, and how-to guides with concise, natural language are key assets for voice SEO.
Additionally, ensure your website is mobile-friendly and loads quickly. Since voice searches often happen on mobile devices, technical performance plays a role in visibility. Local businesses should also claim and update their listings on Google Business Profile to support voice-based local searches.
Building a Strategy Around Voice Commerce
For true readiness, integrate voice into your full funnel. From awareness to purchase, think about how users interact with smart speakers. Can they hear product details? Place orders? Get delivery updates?
Brands can also use voice assistants for interactive experiences—like product quizzes or branded skills—to deepen engagement. Voice touchpoints should align with your broader customer journey.